Small is The New Big

So, been reading Small is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas, by Seth Godin for my Strategic Management class. And, have to say... pretty darned impressed with it so far. Its a lot more readable than most of what gets assigned for a business class, though, like a lot of business books, its primarily about why businesses, individuals, everyone has to adapt to change.

However, the format of the book sets it apart. Rather than having, say, five fairly dry chapters about how change is important, like every other business book does (ironic much?), Godin's book is, basically, a whole series of blog posts. In alphabetic order for, as he notes, "no particularly good reason". It means either you jump around a lot in the book, or the book jumps around a lot on you.

Some of the posts/chapters are really great advice that will make you think. Some of them will make you think 'What was this guy on when he wrote this'? He'll spend one minute talking about how important it is for a company to hire innovative people rather than folks who do their job 'competently', and another minute talking about cuff links. The crazy thing is that, when you actually consider it, most of his rants make sense.

Honestly, its one of the better books I've read in a while (admittedly, when I'm reading something of my choosing, its going to be some sort of fantasy or sci-fi novel most of the time), and one of the only books I've had to read for school that not only will I keep, but I'd recommend picking up (which is probably why I put a link to the book on amazon at the start of this).